- SEO
- Webflow
Reach people before they choose braces.
We helped Moons reach people researching braces, explain clear aligners as an alternative, and build a Webflow foundation for its Mexico website.
- Reported top-three blog keywords
- 19.4×
- Articles published in the first 18 months
- 96
- Reported organic traffic growth
- +67%
- Industry
- Dental care
- Services
- SEO, Webflow
Starting point
People researching braces were a relevant audience for Moons’ clear-aligner alternative.
What we did
We built a braces content cluster, comparison and local pages, then completed the Mexico site’s Webflow migration.
Results
The January 2024 review recorded 987 top-three blog keywords, up from 51 a year earlier, and 67% organic traffic growth in Q4 versus Q3.
Meet people before they have chosen a treatment
People considering straighter teeth do not all begin by searching for clear aligners. Many start with braces: what they involve, how they feel and what their alternatives are.
That gave Moons a specific search opportunity. We built a content cluster around braces, addressing the questions behind those searches and introducing Moons as an alternative where relevant. The strategy met people at an existing point of interest rather than relying only on demand for the brand.
Connect the research to a real choice
The work included a Moons-versus-braces comparison page and local SEO landing pages. The comparison helped readers consider the options; the local pages connected search intent with a place to take the next step.
By October 2023, the team had published 96 articles over roughly a year and a half. The project review identified braces-related content as the blog’s third-largest lead-generating content category. The strategy had given Moons a way to enter the conversation while people were still comparing treatment options.
Local search also exposed a limit: some Moons centers later closed and their pages were removed. Those pages initially gained clicks and impressions, but the later decline cannot be read simply as a content-performance change.
Build on the search visibility already earned
The January 2024 review recorded 987 blog keywords in Google’s top three positions, compared with 51 a year earlier. The same review reported 67% more site-wide organic traffic in Q4 2023 than Q3, and 82% more traffic to the blog.
Reported top-three blog keywords
Blog keywords in Google’s top three positions
- One year earlier
- 51
- January 2024
- 987
That visibility shaped the next priority: improving articles already in positions four to seven. The opportunity was to build on the audience the content had begun to attract.
Give the website a platform for the next changes
The engagement also included Webflow migration work. We completed the Mexico site’s migration and post-migration SEO review, giving the team a platform for its next page improvements.
