- CRO
- Webflow
60% more sales reported in one experiment.
We gave Nurture& a faster way to test paid-traffic landing pages, using Webflow for page design and Shopify for the product catalog.
- Reported increase in total sales in one experiment
- 60%
- A/B tests completed
- 50+
- Reported savings in web development time
- 50%
- Services
- CRO, Webflow
Starting point
Nurture& needed landing pages for paid traffic that could work with its Shopify product catalog.
What we did
We built Webflow landing pages, connected product information from Shopify and ran conversion experiments after validating measurement.
Results
The published case reports a 60% increase in total sales in one experiment. That result describes the experiment, not a site-wide growth trend.
Remove the bottleneck between an idea and a test
Nurture& had an experimentation agenda for its main products and discount seasons. But the pace of development in Shopify was limiting how quickly the team could try new landing-page ideas.
We built campaign pages in Webflow and connected them to the existing Shopify catalog. The store continued to supply product information; Webflow gave the team more freedom to change how those products were presented.
We prioritized pages with high volumes of paid traffic, where an experiment had a better chance of producing useful evidence.
Make the sales journey measurable
Before launching tests, we used Elevar to check conversion tracking across platforms. A landing-page change could only be judged properly if the journey into the store was measured too.
With tracking in place, we used Convert to run A/B tests for different audience segments. The testing agenda followed the products and seasonal campaigns the business was already prioritizing.
Measure first. Then test.
- ElevarCheck trackingVerify conversion data with Elevar
- ConvertRun experimentsUse Convert for segmented tests
- Landing pagesCompare resultsEvaluate landing-page variations
Keep the pages connected to the store
The Webflow pages lived on a subdomain, with product collections linked to Shopify. Categories and prices stayed connected to the catalog as we iterated on the page designs.
That gave the team a practical division of responsibilities: Shopify handled the catalog, while Webflow supported the campaign experience. The engagement included more than 25 component and landing-page iterations, with reported savings of 50% in web development time.
Shopify products, Webflow landing pages
- ProductsBuild pages around the main products
- CategoriesReproduce catalog categories
- PricesKeep page prices updated
Turn a faster process into a testing program
The program included more than 50 A/B tests. Meaningful’s published case reports a 60% increase in total sales in one of those experiments. That figure belongs to the individual test, not to a site-wide or year-over-year trend.
The work gave Nurture& a repeatable way to move from a commercial priority to a page variation and a measured comparison, with less development time between them.
- Reported increase in total sales in one experiment
- 60%
- A/B tests completed
- 50+
- Reported savings in web development time
- 50%
